And so the fun begins! Kubota has publicly begun its attempt to wrest a share of the mid- to upper horsepower tractor market from established players in Europe, while also declaring its intention that “Kubota” will become the future brand for its field equipment lines.
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The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.