A new manufacturer of utility all-terrain vehicles that — unusually — isn’t based in North America or Asia has launched a bid to crack the commercial and leisure UTV markets in the face of tough competition.
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In this episode of On the Record we take a look at AGCO's recently introduced Transformational Assessment Process (TAP) for its North American production ag dealers. In the Technology Corner, Michaela Paukner examines how CNH Industrial and John Deere's tech stacks compare. Also in this episode, the latest earnings reports from Deere & Co. and Kubota.