Items Tagged with 'word of mouth advocacy'


Want Loyalty? Stop Focusing on Features & Benefits

If you can't change what you sell, you absolutely need to change how you sell it.
In marketing, one definition of "brand loyalty" is a consumers commitment to repurchase or otherwise continue using a brand thats demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.
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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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