Dealerships tend to be adept at selling — whether it’s machinery, parts or service. But talking with precision farming managers, one area that is often an afterthought in their department is the need to sell themselves.
It’s no secret that consumer shopping tendencies are trending toward online purchases, but one of the more staggering numbers reported by USA Today is that Amazon shipped more than 1 billion items worldwide this holiday season.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we talk to a Solectrac executive about the company's search for a new investor. In the Technology Corner, Noah Newman talks about the majors' growing presence in the precision retrofit market.