These dealerships serve a diverse customer base that includes growers of cotton, sorghum, citrus, produce and sugar cane in addition to ranchers, landowners and landscapers, small acreage farms and residential customers.
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In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead.