In this podcast, we look at the impact the 25% tariff on steel may have on the U.S. ag economy, the adoption of precision technologies oversees, year end results for Rocky Mountain Dealerships and Cervus Equipment and Dana Inc.’s purchase of GKN.
Technology adoption among farmers can be influenced by supply and demand for certain precision systems. While there are other variables farmers consider prior to purchasing hardware, there is are general precision practices that apply to the majority of North American farms, including auto-steer systems and GPS guidance.
Market share is viewed as a measurement of success, especially among farm equipment manufacturers in the U.S. But the landscape — both literally, and figuratively — is different in Europe.
Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns.