Massey Ferguson has announced it will open a new dealership in Villa Maria in the province of Cordoba, Argentina. The company running the dealership will be Legaz, which has been in the region for 45 years.
While John Deere’s policy of sacking what they see as under-performing or less ambitious dealers in favor of enlarging the territories of those regarded as more capable and committed ones, AGCO’s Route 66 policy is a little more benign as managers seek to separate Massey Ferguson, Fendt and Valtra distribution channels.
Throughout 2020, AGCO has been focused on expanding the Fendt line and dealer network in North America, and that has some Massey Ferguson dealers concerned about the future of the Massey brand. AGCO, on the other hand, asserts the Massey Ferguson brand isn't going anywhere.
Massey Ferguson’s Momentum planter was awarded the 2020-21 Machine of the Year in the seeder category, the company announced. The event is organized by a media group in Brazil and took place on Sept. 22 and occurs every 2 years.
Despite an anticipated drop in new tractor sales last year, BayWa’s agricultural equipment business unit exceeded managers’ expectations by posting an increase in revenues. Much of the growth resulted from Claas’ announcement of a territory expansion into southern Alberta for the unit’s Canadian dealership.
National health protection rules and disrupted supplies of components are impacting agricultural machinery production in Europe as some factories are forced into temporary shutdowns. But parts support to dealers and end users, as well as dealer technical support, is holding up despite restricted working practices caused by the COVID-19 pandemic.
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In this episode of On the Record, the latest Dealer Sentiments Report shows that dealers inventories of both new and used equipment are improving despite being too low. In the Technology Corner Noah Newman talks with Verdant Robotics plans to scale its fleet. Also in this episode, Titan Machinery reports record results for the third quarter of fiscal year 2023 and Farm Credit Canada forecasts tight machinery inventories well into 2024.