Massey Ferguson has announced it will open a new dealership in Villa Maria in the province of Cordoba, Argentina. The company running the dealership will be Legaz, which has been in the region for 45 years.
While John Deere’s policy of sacking what they see as under-performing or less ambitious dealers in favor of enlarging the territories of those regarded as more capable and committed ones, AGCO’s Route 66 policy is a little more benign as managers seek to separate Massey Ferguson, Fendt and Valtra distribution channels.
Throughout 2020, AGCO has been focused on expanding the Fendt line and dealer network in North America, and that has some Massey Ferguson dealers concerned about the future of the Massey brand. AGCO, on the other hand, asserts the Massey Ferguson brand isn't going anywhere.
Massey Ferguson’s Momentum planter was awarded the 2020-21 Machine of the Year in the seeder category, the company announced. The event is organized by a media group in Brazil and took place on Sept. 22 and occurs every 2 years.
Despite an anticipated drop in new tractor sales last year, BayWa’s agricultural equipment business unit exceeded managers’ expectations by posting an increase in revenues. Much of the growth resulted from Claas’ announcement of a territory expansion into southern Alberta for the unit’s Canadian dealership.
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In this episode of On The Record, we examine Deere’s Population of 20-Store Dealers On the Rise. In the Technology Corner, we take a look at Carbon Robotics Developing New “Thinning” Function for LaserWeeder. Also in this episode: AGCO & Kubota Sign Right to Repair MOUs, Deere Reports Rising Large Ag Price Realization - Lower Production Costs and Dealers’ Most Pressing Concerns.