Sales of CNH Industrial farm machinery — including Case IH and New Holland brands — declined 18% in the second quarter of the year to $2.5 billion vs. $3.1 billion a year earlier.
CNH Industrial posted consolidated revenues of $5.6 billion in the second quarter of 2020, down 26% compared to the second quarter of 2019. In total, consolidated revenues were $5.6 billion for the second quarter of the current year, down 26% year-over-year compared to the second quarter of 2019.
Readers of Progressive Farmer magazine were surveyed “to give voice to how owners rate their farming equipment.” The Reader Insights Tractor Study, authored by the magazine’s senior editor, Dan Miller, revealed that owners gave John Deere and Kubota the highest marks for overall owner experience.
As the result of the suspension or cancellation of several agricultural fairs in Brazil due to the COVID-19 outbreak, New Holland is working with dealerships, like Lider Tratores of Rio Grande do Sul, to promote digital events to showcase their products.
After steady growth in the level of loyalty farmers held for their preferred brand of farm machinery over the past 10 years, a new study conducted by Ag Equipment Intelligence earlier this year showed a marked turndown in how growers feel about their equipment. None of the major equipment brands were spared in the farmers’ diminished enthusiasm.
According to a report from Inforum, CNHI has announced 35 layoffs at a manufacturing facility in Fargo, N.D. The plant manufactures large-tracked and 4WD tractors, as well as wheel loaders.
Distortions in the registrations data used to monitor tractor sales in the United Kingdom have resulted in figures for 2019 that appear to show some growth, when, in fact, a drop in sales was the reality.
Farmers in France bought more new tractors in 2019 than in any year since 2013, lifting Europe’s second largest tractor market to between 40,000-42,000 units of all types, including specialist vineyard tractors and groundscare models.
While big tractor-mounted loaders continue to hold sway in North America for feeding livestock, stacking bales, loading manure and other handling duties, French farmers underscored their appreciation of telescopic handlers last year by purchasing more of them than ever.
Some 45 years after New Holland pioneered the twin rotor combine technology, Deere will introduce its first dual-axial rotor threshing and separating units in 2020. The announcement of the new series of Deere twin rotor X9 combines was made in November at Agritechnica in Hanover, Germany.
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In this episode we look at the potential impact Hurricanes Helene and Milton will have on ag production as well as the dealers and manufacturers in the impacted region.