Some of the top agricultural machinery brands already announced they would not participate in any ag fair throughout 2021 in Brazil. John Deere stated that this year the company will combine the virtual and real channels of contact with customers, but would not be in any of such events. 

John Deere announced in January that it will expand its factory located in Montenegro, Rio Grande do Sul, in Brazil. The facility, which opened in 2008, employs nearly 1,000 people and makes 43 tractor models.