John Deere announced in January that it will expand its factory located in Montenegro, Rio Grande do Sul, in Brazil. The facility, which opened in 2008, employs nearly 1,000 people and makes 43 tractor models.
Looking at the small farm niche, Massey Ferguson has updated its portfolio of agricultural solutions in Brazil and introduced the MF 4400 series in December.
In November, Brazil’s Ministry of Agriculture, Livestock and Supply launched a new platform for digital registration of tractors and agricultural equipment called ID Agro.
Brazil’s macroeconomic policies — currency devaluation, in particular — have played an important role in its position as one of the top exporters of agricultural products, including soybeans, corn, cotton, sugar, coffee, orange juice and meat.
Massey Ferguson’s Momentum planter was awarded the 2020-21 Machine of the Year in the seeder category, the company announced. The event is organized by a media group in Brazil and took place on Sept. 22 and occurs every 2 years.
In early June, Brazil launched its package of farm subsidies funding bill, which is known mostly for its loans to machinery purchases and known locally as the Crop Plan. For the 2020-21 crop season, starting in July of this year, the Brazilian government increased the total budget for the program by 6.1%, which accounts for R$236.3 billion (nearly $44.2 billion).
As the result of the suspension or cancellation of several agricultural fairs in Brazil due to the COVID-19 outbreak, New Holland is working with dealerships, like Lider Tratores of Rio Grande do Sul, to promote digital events to showcase their products.
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Today, we’re looking at Austria-based Pessl Instruments, an agtech provider operating under the METOS brand. Irrigation equipment manufacturer Lindsay Corporation recently acquired a minority interest in Pessl Instruments following a strategic partnership the 2 companies announced in May 2023.