Now in its second update, Ag Equipment Intelligence editors have compiled together available data on manufacturer-owned stores in the ag equipment industry.
Every year, German farmers rate the awareness and brand strength of companies in the agricultural sector for 7 different areas as part of the DLG ImageBarometer.
The Claas Group Shareholders' Committee has appointed Jan-Hendrik Mohr as the new CEO effective April 1, 2023. The outgoing CEO, Thomas Böck, has decided to step down as CEO of the Claas Group to pursue new endeavors.
After careful examination, Claas has decided to take a more hands-on approach by investing in its own retail operation, with a new facility slated for western Kentucky.
During the Major line OEM panel at this year’s Ag Equipment Intelligence 2023 Executive Briefing on Dec. 9, executives from 5 of the majors spoke about the main challenges impacting the ag equipment industry in the next 5 years.
In this episode of On the Record, we take a look at how the publicly traded OEMs stack up when looking at R&D spend as a percentage of ag equipment sales. Noah Newman joins us from the FIRA show in Fresno, Calif., in the Technology Corner to discuss GUSS Automation. Also in this episode: Claas talks about their dealer network and we look at the first 9-months of large ag equipment sales for 2022.
As part of a strategic alliance, Trimble and CLAAS have developed a next-generation precision farming system for CLAAS tractors, combines and forage harvesters.
Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
Today, we’re looking at Austria-based Pessl Instruments, an agtech provider operating under the METOS brand. Irrigation equipment manufacturer Lindsay Corporation recently acquired a minority interest in Pessl Instruments following a strategic partnership the 2 companies announced in May 2023.