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Technology Corner

Company Inches U.S. Ag Toward Autonomy

February 26, 2016
Recent years have seen momentum build for autonomous vehicles in agriculture as a potentially more efficient and durable alternative to today’s machinery. But to bring autonomy to North American agriculture, it’s going to have to be phased in, says Kraig Schulz, president and CEO of Autonomous Tractor Cooperation.
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Technology Corner

AgriSync Launches New Telematic Tool

One company is seeking to combine the comfort of face-to-face interaction with the convenience of remote service. Iowa-based AgriSync recently launched a mobile app that allows retailers and farmers to visually communicate remotely in a real-time video support session.
December 3, 2015
One company is seeking to combine the comfort of face-to-face interaction with the convenience of remote service. Iowa-based AgriSync recently launched a mobile app that allows retailers and farmers to visually communicate remotely in a real-time video support session.
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Technology Corner

Precision Ag Parallels IT Industry

September 25, 2015
We're seeing unique parallels between running a precision ag and running an IT company. Arlin Sorenson, founder of HTS Ag, discusses a shift from a product-focused business to one rooted in service, driven by shrinking margins on precision hardware.
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Trimble Acquires IRON Solutions to Broaden Data Management Platform

January 1, 2015 | Posted in Technology
Continuing a recent pattern of diverse agricultural acquisitions, Sunnyvale, Calif.-based Trimble Navigation purchased privately-held IRON Solutions. Although financial terms were not disclosed, the acquisition, announced in December, adds another dimension to Trimble’s data management platform for farmers, precision farming dealers and agronomic retailers.
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