SAVANNAH, Ga. — Haney Equipment Co., headquartered in Athens, Ala., has opened a dedicated JCB equipment dealership, Haney JCB, in Cullman, Ala. The dealership now carries JCB’s industry-leading articulated and compact wheel loaders, material handling, agricultural and compact Loadalls, fixed mast rough terrain forklifts, Fastrac high speed agricultural tractors and skid steer and compact track loaders.

Founded in 1968 by owner Louis Haney Jr., Haney Equipment Co. has become well known in the community for agricultural equipment, as well as providing reliable parts and field service. Now the dealership will apply its many years of experience to JCB’s range of equipment. Haney JCB also will offer a fully-stocked parts department and a full-service maintenance team featuring professionally trained JCB mechanics.

“For two generations, we have provided agricultural solutions for our customers,” said Louis Haney, president and CEO of Haney JCB. “As we continue to grow, it only makes sense to partner with JCB to provide the best and most innovative agricultural equipment in the industry. As a family owned business, we have always treated our customers like family. JCB has the same philosophy which is what makes us so excited for this partnership.”

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Haney JCB has adopted JCB’s overall look and brand, and the dealership will be utilizing advertising and marketing to further communicate the availability of JCB equipment within the Northwestern Alabama and surrounding Southern Tennessee counties.

“Haney Equipment Co. Inc. has a well proven sales staff, and has delivered quality service to their community for almost 50 years,” said Dan Schmidt, JCB North America’s vice president of agriculture. “We’re pleased to partner JCB’s award winning equipment with Haney Equipment Co. Inc.’s reputation for high quality service.”

For more information about Haney Equipment Co. Inc. visit To learn more about JCB and its equipment for the construction, agricultural, industrial, waste/recycling, rental and landscaping industries, visit