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Dealers Report Strong Precision Revenue Growth in 2023

Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024, according to the 11th annual Precision Farming Dealer benchmark study. 

All dealers surveyed said their total precision revenue (sales and service) increased from 2022, with 58% reporting a growth of 2-7% and 42% reporting a growth of 8% or more. This is more positive than 2022 when nearly 26% reported little or…

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