Duluth, Ga. based McCormick USA and Oregon, Ill. based Woods Equipment Company announced today that they have formed a strategic partnership to offer Woods attachments through McCormick USA’s nationwide dealer network.
This alliance covers a full line of agriculture and landscape equipment including cutters, finish and zero-turn mowers, front end loaders, backhoes, snow blowers, and assorted scrapers, discs, rakes, post hole diggers, stump grinders and blades. All equipment covered under this agreement will be McCormick red and branded “McCormick by Woods.”
“Being able to offer quality Woods products in red with the McCormick brand will truly strengthen our full offering of compact, utility and Ag tractors” said McCormick CEO, Doug Rehor. “Now our customers can get a single brand solution for their tractor and attachment needs; which opens up better retail financing opportunities and a true tractor-attachment system. Further, our dealers will also be able to floor-plan the McCormick by Woods attachments along with their McCormick brand tractors. This offers unprecedented flexibility to them as they manage their equipment inventories.”
According to Jerry Johnson, President of Woods Products Division, “Woods is proud to be affiliated with such a well-recognized brand in partnering with McCormick. Blending OEM and dealer-direct customers allows us to optimize our cost structure in building the highest-quality equipment in the market. McCormick is poised for growth,” continued Johnson, “and Woods is prepared to be an integral part of their presence in the market place.”
Rehor and Johnson agree that the partnership’s strength will be built on both companies’ philosophy of “doing business simply” and corporate cultures revitalized by a focus on dealer profitability. Both share aggressive growth objectives and are enjoying momentum in the marketplace, bolstered by strong brand identities, recognized for a premium product.
About McCormick USA, Inc.
McCormick International USA, Inc. is a division of ARGO Tractors and part of ARGO S.p.A., a holding company owned by the Morra family in Italy, manufactures a full line of tractors built on more than 170 years of heritage. From the world's first practical reaper in 1831, through the long distinguished line of tractors that followed, the McCormick brand epitomizes quality, craftsmanship, and innovative design. For more information, visit www.mccormick.it/us.
About Woods Equipment Company
Woods Equipment Company, headquartered in Oregon, Ill., is a leading full-line manufacturer of high-quality attachments and implements as well as a leading distributor of aftermarket parts. Woods serves a dealer network of agricultural, landscape, and construction professionals with products marketed under the brand names Woods, Alitec, Central Fabricators, Gannon, Wain-Roy, WoodsCare, and TISCO. With a reputation for durability and reliability, Woods’ products are manufactured to American Welding Society standards, tested in rigorous real-life conditions, and comply with recommended industry safety standards. For more information, visit www.woodsequipment.com.