As part of its internationalization strategy, the DLG (German Agricultural Society) has established its first DLG representative office in North America. Located in Saskatoon, Canada, the office will be managed by Brad Michnik who has been appointed sales representative, effective immediately, for DLG’s North American operations, including the United States. Michnik brings more than 30 years of agricultural experience including farm equipment expertise to his role.  

“We are pleased that Brad Michnik will manage DLG’s new representative office in Canada and be responsible for strengthening relationships with North American manufacturers, distributors, farmers and agricultural organizations, all important participants at DLG’s international events such as Agritechnica and EuroTier/Energy Decentral,” said Ulrike Schmidt-Machinek, head of International Sales, DLG.  

Michnik joins the DLG from Saskatchewan Trade & Export Partnership (STEP) where he held various management positions, most recently serving as senior vice-president, responsible for trade development. His responsibilities included supporting North American companies on their export of farm equipment and agricultural products and services through practical export training, market research and numerous trade missions to strategic world markets.  

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