Just under five months before the start of Agritechnica, Claas confirms its renewed attendance and announces initial details. The stand will move from Hall 13 to the EXPO Pavilions P32 to P35 and will feature a completely revamped trade show concept.
Having designed a comprehensive hygiene concept and introduced personalized entrance tickets, the organizers at Deutsche Landwirtschafts-Gesellschaft e.V. (DLG) are certain, based on current planning, that the trade fair will not present a risk of spreading COVID-19. The most recent survey by DLG indicates that farmers and contractors remain very keen to attend Agritechnica.
Claas is breaking new ground with its stand location in the EXPO pavilions P32 to P35 at the centre of the exhibition grounds. “Situated directly at West Entrance 1, the position of our booth in Hall 13 during previous fairs was already very favorable”, explains David Schiefer, responsible for Agritechnica at Claas Corporate Marketing. “But the position in the EXPO Pavilions with the surrounding outdoor areas gives us the opportunity to reshape our stand concept, to present the Claas brand as well as our machinery and digital products in a new way and, due to the airier, split and larger stand area, to improve our compliance with the COVID-19 hygiene concept, while still introducing fresh ideas and approaches for product and topical presentations. Our stand will therefore enable an entirely new trade fair experience.”
Emblazoned with the slogan “Hard work. Smartly done.”, Claas will use the four pavilions and adjacent grounds to showcase a variety of topical focuses at Agritechnica, among them the TRION combine harvester model series that was launched in August and its latest smart system and digital solutions. Additional information and details about the new Claas stand at Agritechnica will be announced a few weeks before the fair opens.