Tellus Equipment Solutions, one of the largest John Deere agriculture and turf dealers in North America with 21 locations in Central and South Texas, announced the promotion of Jeff Donaldson to Chief Executive Officer, effective March 1, 2021. Jeff previously served as Tellus Equipment’s COO and succeeds Troy Taylor, the company’s founding chief executive officer, who will assume the role of executive chairman.

Jeff has more than 20 years of leadership experience, with nearly 15 of that in the equipment industry, and will lead all functions of the company. He previously served as chief operating officer of Darr Equipment Co. and as chief executive officer of Adobe Equipment, which was sold to Darr Equipment Co.

“It is an honor to have the opportunity to lead such an incredible organization and to represent world class products such as John Deere. Tellus Equipment has a great group of talented and passionate individuals. When you pair that with Deere products and one of the best markets in the country, I am looking forward to seeing the great things that this company will do,” said Jeff Donaldson.

“Jeff has had a profound impact on the business since joining last year, and I look forward to his continued leadership at this integral point in the Company’s evolution. His outstanding operational expertise and leadership will be invaluable as we grow and position Tellus Equipment as an industry leader in equipment sales and service,” said Troy Taylor.

Jeff received a Bachelor of Business Administration with a focus in Finance from Texas A&M University in 2000. He has spent the majority of his career analyzing, valuing and operating businesses across a number of industries and has extensive experience in the equipment distribution space.