Cervus Equipment Makes Strides Toward $1B Target

Cervus Equipment (CVL-TSX), John Deere’s largest farm equipment dealer network in Western Canada, took a major step toward its goal of achieving $1 billion in revenue by 2018 by posting a 19.3% revenue increase for the full year of 2011. Overall, Cervus saw its revenues rise by $90.5 million for the year, with $53.7 million coming from the ag equipment segment and $36.8 million from the construction and industrial (C&I) segment.

Same-store revenue increased $80.2…

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