Why is Kubota Pursuing Kverneland?

When Kubota introduced its 135 horsepower tractor in 2009, its most powerful M-Series tractor to that point, some of its boots on the ground in the U.S. hailed the lauch as the company’s first step toward becoming a “real farm equipment company.” 

That rollout was only the first signal that the company was getting serious about farming. 

Last month, the company sent its strongest signal yet that it’s serious about being a player in worldwide…

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