In the midst of a downturn in the agricultural equipment market, precision farming dealers are faced with a changing landscape for technology sales, as customers become more discerning with their immediate on-farm expenditures.
By no means is precision farming a shrinking industry, but dealerships are adapting and evolving business strategies to emphasize recurring services and complementary products rather than one-time equipment sales.
The 3rd Annual Precision Farming Dealer benchmark study reflects this ongoing transition. The…
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