How Have Dealer Ratings of OEMs Changed?

Earlier this summer the Equipment Dealers Assn. (EDA) released the results of its Dealer-Manufacturer Relations survey. Through this study, equipment dealers rated the companies whose products they represent on 12 key categories of dealership operations and support on a scale of 1 (extremely dissatisfied) to 7 (extremely satisfied).

The association has been conducting the survey since 2013. Compared to 2013, the average overall score for “engine powered” manufacturers improved by 0.14, while the average score…

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