Re-Introducing Legendary Limited Model Improves Buhler’s Revenues

Ag equipment businesses with a rich heritage and an enthusiastic following should milk these assets for all they are worth, judging by the impact of a special run of Versatile tractors that helped Buhler Industries increase sales revenues last year when most manufacturers experienced a decline.

Managers say demand for the Versatile Legendary Limited Edition models, introduced to commemorate 50 years of continuous 4WD tractor production, offset the generally weak demand for ag equipment.

Revenues…

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