To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence compiled the results of the Rural Lifestyle Dealer Business Trends & Outlook reports dating back to 2014. This analysis breaks down dealers’ forecasted revenue changes, equipment unit sales, brand offerings and more.

View

A Breakdown of the USDA Censuses of Agriculture from 2002-2022, examining how farmers are spending, what equipment they’re using and what crops they’re growing. This is a recommended tool for manufacturers and dealers to understand how the demographic of their customer base is set to change in the coming years, particularly when it comes to what they will buy and what they will grow.

View

The Dealer Business Outlook & Trends Farm Equipment Forecast has become the must-have business planning tool for the equipment dealer, manufacturer, consultant and other key players in the Ag equipment industry. Featuring data compiled from more than 100 North American dealer survey respondents, there is no comparable source of North American farm equipment industry data and analysis.

View

Compiled and written by the editors of Ag Equipment Intelligence and in its 18th year, the 64-page Dealer Business Outlook & Trends Forecast has become the must-have business planning tool for the equipment dealer, manufacturer, consultant and other key players in the Ag equipment industry. View

This report from Ag Equipment Intelligence was compiled to provide market researchers and others who need to get a handle on farm tractor sales on an international scale to determine ongoing unit sale trends on an international basis. This 16 page report covers 2020 sales of tractors used in agriculture, grounds care and for other applications in various regions of the world. In all cases, it compares 2020 unit sales to 2019 sales. In many cases, it also includes 5 or 10 years of unit sales history. This provides a clear view of short and long term trends in the sales of farm tractors.
 

View

Compiled and written by the editors of Ag Equipment Intelligence and in its 17th year, the 48-page Dealer Business Outlook & Trends Forecast has become the must-have business planning tool for the equipment dealer, manufacturer, consultant and other key players in the Ag equipment industry. View

For years, there has been anecdotal evidence that there are pockets of strip-till growth, a niche that began to be commercially served by manufacturers in the 1990s. Evidence comes from both the farm and the dealership levels, with local ambassadors for the practice promoting the benefits and converting neighbors and customers. These are encouraging stories that reinforce the commitment strip-tillers make, along with the challenges they face and rewards they earn. The objective of this report is to create a “how to” guide for dealers not yet operating within the strip-till market and provide them with insights from farmers and dealers on what it means to carry, sell and service strip-till equipment.

View

Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.This report is updated annually in April. View

This new 44 page report from Ag Equipment Intelligence presents data the editors have compiled from surveys of farmers in 2014, 2017 and 2020 to gauge the level of loyalty they hold toward the brand of equipment they use in their everyday farming operations. It also captures major shifts in how farmers view their ag machinery that could impact their purchasing decisions.

View

This first-of-its-kind project that aggregates information on more than 300 shortline-only dealerships and more than 400 dealer locations throughout the U.S. and Canada. These dealerships are not affiliated with and do not carry equipment offered by AGCO, Case IH, John Deere, Kubota or New Holland. View