Majorline OEM Panel

LIVE! Thursday, December 7 • 11:00 a.m. CT    

The majors are back for another sit-down to share their bird’s eye view of the ag equipment industry. Coming off the back of several positive years, these executives will dig into their current pain points, key concerns for 2024, areas of optimism and the state of their dealer networks.

Brad Arnold

Vice President

Massey Ferguson
North America


Kurt Coffey

Vice President

Case IH North America


Denver Caldwell

Vice President, Sales
U.S. and Canada

John Deere


Todd Stucke


Kubota Tractor Corp.

Dealer Panel

LIVE! Friday, December 8 • 11:00 a.m. CT     

Hear from executives from North America’s top farm equipment dealerships as they have a “state of the industry” discussion heading into 2024. You’ll hear their candid thoughts on how 2023 went, what they’re most concerned about for 2024 and what’s got them the most excited.  


Mark Bradley

General Manager

Noble Equipment, 2023 Dealership of the Year



Todd Bachman

President & CEO

Florida Coast Equipment



Brad Hershey


Hoober Inc.


Specialized Equipment Panel

Executives from 3 specialized ag equipment manufacturers will sit down to talk about the lessons they learned in 2023 and give their thoughts on the future of the ag equipment industry. They’ll dig into how farmers' equipment needs will change over the next 5 years, where they are focusing their dealer development and what they’re watching heading into 2024.  


Adam Reid

Vice President of Sales & Marketing



Daniel Rauchholz




Todd Lassanske

General Manager, Manufacturing Division

McFarlane Manufacturing Co.

Farmer Panel

We’ve gathered progressive farmers of various crops and farming practices to explain the how’s and why’s of their operations, equipment choices, ongoing challenges and changes they’ve made and intend to make. You’ll also hear about what they want from their manufacturers and dealer partners.


Tom Barcellos

Barcellos Farms

Tipton, Calif.



Loran Steinlage

2023 Conservation Ag Operator Fellow

West Union, Iowa


Supplier Panel

Executives from 2 suppliers to the ag equipment industry sit down to talk about the lessons they learned in 2023 and give their thoughts on the future of the ag equipment industry, including challenges surrounding supply chain and the backlog that has been created as a result. They will also address changing demand in the shipping industry, the most important trends in ag equipment technology, how OEMs' needs might change in the next 3 years and more.  


Scott Knaack

Senior Vice President Sales & Marketing

Prince Manufacturing



Ryan Loethen

President - North and Central America

CEAT Specialty Tires


2024 Ag Equipment Industry Economic Outlook

What can the distributors of agricultural equipment expect for an economic climate in 2024 and beyond? Marc Johnson, ag equipment distribution industry expert and Principal from Pinion Global will share his insights at this year's Ag Equipment Intelligence Executive Briefing on just that.

He'll discuss the current climate for ag commodities and production, price expectations, supply chain for ag equipment, forecasts for 2024 equipment sales and more.


Marc Johnson




2023 Used Equipment Market Review and 2024 Projections

This presentation by Tractor Zoom's Director of Insights, Andy Campbell, will review the 2023 used equipment supply and values, alongside data-driven predictions for 2024.

Attendees can expect an in-depth analysis of past trends, market dynamics, and what that might mean for used ag equipment in 2024, empowering you with valuable foresight to navigate the evolving industry landscape.


Andy Campbell

Director of Insights

Tractor Zoom


State of Ag Equipment

A timely presentation from Kim Schmidt, Executive Editor of Ag Equipment Intelligence and Ben Thorpe, Associate Research Editor, dissecting the newest findings (November) of the 2024 Dealer Business Outlook & Trends — Farm Equipment Forecast. This is the only primary research, now in its 19th year, that projects unit sales directly at the machinery dealer level.

In this session Kim and Ben will discuss:


Kim Schmidt

Executive Editor

Ag Equipment Intelligence


Ben Thorpe

Associate Editor

Ag Equipment Intelligence