Scroll down to view all sessons or click the links below to go directly to an individual session.


Kim Schmidt

Ag Equipment Intelligence

Wednesday, December 9 • 10:00 a.m. CT  

A timely presentation from Kim Schmidt, Executive Editor of Ag Equipment Intelligence, on the newest, just completed findings (October) of the 2021 Dealer Business Outlook & Trends — Farm Equipment Forecast. This is the only primary research, now in its 16th year, that projects unit sales directly at the machinery dealer level.

In this session Kim will discuss:

  • How dealer sentiment progressed through the year and where we are vs. a year ago
  • What dealers are thinking about 2021, including what type of equipment is expected to drive the most growth and what equipment pricing they are expecting
  • How dealers are thinking about older equipment, parts and service
  • How precision ag is serving as a driver of demand in the current state of the industry
  • And more…



Farmer Panel

Wednesday, December 9 • 2:00 p.m. CT  

Candid conversations with innovative farmers of various cropping practices, geographies and operation sizes analyzing their 2020 cropping season, trends that are shaping their equipment/technology purchasing decisions and dealer and manufacturer expectations.

In this session our farmer panelists will share valuable insight as to what they expect to see in the fields in 2021, including:

  • How volatile weather has and will affect their farming operations
  • Trends that are making their way to the fields – for better or worse
  • What they want to see from the dealers and manufacturers
  • And more…
Trent Sanderson

Trent Sanderson

Clare, Ill.

7th generation farmer growing corn, soybeans, wheat, rye and oats on their cropping operation.

Dick Wittman

Dick Wittman

Culdesac, Idaho

Manages a 19,000-acre dryland crop, range cattle and timber operation in northern Idaho.


Ben Riensche

Jesup, Iowa

Owns and manages an 18,000-acre corn and soybean operation.


Brian Watkins

Kenton, Ohio

Manages his family's 7,000-acre corn and soybean operation.


Dealer Panel

Thursday, December 10 • 10:00 a.m. CT 

Executives from privately owned farm equipment dealership groups of different colors will give a “state of the industry” look at their assessment of current business levels and their views for 2021. This panel will shed light on new and used machinery sales and inventories, equipment replacement cycles and the growing importance of aftermarket business and pre-orders. They will also share local farmers’ sentiments for year-end sales in 2020 and discuss distribution trends by the major line ag equipment manufacturers and consolidation of dealerships.

Additionally, our dealer panel will take a deeper dive on important topics like:

  • How socio-economic conditions affected business levels in 2020 and its potential impact on optimism for 2021
  • The uncertainly created by the ongoing trade dispute with China along with the influence the political climate in the U.S. will have on 2021
  • Growing emphasis on precision farming and aftermarket sales and service
  • And more…
Fred Titensor

Fred Titensor


Valley Implement
4-store Case IH and New Holland
dealer in Idaho and Utah

Keith Kreps

Keith Kreps


21st Century Equipment
16-store John Deere Dealership in Nebraska, Colorado and Wyoming.


Mark Madson

Director of Ag Division

Butler Machinery Co.
18-store dealership in North Dakota, South Dakota and Nebraska.


Brian Carpenter

General Manager

Champlain Valley Equipment
4-store New Holland Dealership in Vermont.


Specialty Equipment Manufacturer Panel

Available On-Demand: Wednesday, December 9 and Thursday, December 10

Executives from specialty equipment manufacturing companies who will provide candid insight into the specialty ag equipment business, beyond tractors and combines, but nevertheless intimately tied to the cyclicity of the ag equipment market.

Our specialty equipment manufacturer panel will also discuss what they expect 2021 to look like for their businesses, including:

  • What the biggest demand drivers are for their product
  • Optimism for future product demand
  • How trade/commodity volatility is affecting early orders
  • And more…

Daniel Rauchholz



Founded ag equipment startup Farmada, former president of Great Plains' International Division.


Joe Michaels

President of Great Plains Agriculture Division

Over 37 years of experience in the ag equipment industry.


Eric Raby

President and General Manager - Sales

CLAAS of America
Leads commercial operations for North America, over 30 years in ag manufacturing.


Gregg Sauder

Founder & CEO

360 Yield Center
Founded Precision Planting in 1993, sold to Monsanto and founded 360 Yield Center in 2012. Also runs commercial grain and dairy operations.


Overseas Industry Panel

Available On-Demand: Wednesday, December 9 and Thursday, December 10

Expert and manufacturer insight into the global ag equipment market beyond the North American borders.

Our overseas panel will discuss what they expect 2021 to look like for their businesses, including:

  • State of the ag machinery market overseas
  • Ag trends influencing engineering and production of farm equipment
  • What ag technologies and machinery is developing that North American dealers and companies need to have on their radar.
  • And more…

Erik Hogervorst


Leads association of 19,000 dealers across Europe and co-owner of Wout Hogervorst, a Kubota dealership in the Netherlands


Christian Rossi

Export Manager

Ferrari Construzioni Meccaniche
Over 15 years of leading global development strategy, managing exports to North America, Africa and Asia


Consolidation Panel

Available On-Demand: Wednesday, December 9 and Thursday, December 10

A mix of dealers and industry experts evaluating the ongoing impact and outcomes of dealer consolidation, including an analysis of the most significant acquisitions and mergers.

Our panel will also be taking a look at what's on the horizon both from a dealership standpoint and at the manufacturer level


Curt Kleoppel

CPA, CVA, President

Equipment Dealer Consulting, LLC


George Russell

Founding Member

Machinery Advisors Consortium


Anthony Burkes

Director of Dealer Development & Strategy



Precision Dealer Panel

Available On-Demand: Wednesday, December 9 and Thursday, December 10

A candid discussion among progressive dealers of different equipment colors on the outlook for ag technology and service revenue within their operations and the industry as a whole, to include trending precision tools, management strategies and lessons learned from 2020.

Adam Gittins

Adam Gittins

General Manager

Independent precision farming dealership based in Harlan, Iowa.

Kevin Depies

Kevin Depies


Ritchie Implement
4-store dealership all located in Wisconsin.


Layne Richins

Precision Farming Manager

Stotz Equipment
Manages the 18-person precision team throughout the Arizona-based dealership’s 25 locations


Autonomy Panel

Available On-Demand: Wednesday, December 9 and Thursday, December 10

Farm equipment automation is on the minds of precision dealers, whether it’s a tangible reality or far-fetched fantasy within their business. But regardless of the take, it’s hard to ignore the impact the emerging technology will have on the ag industry.Commercialization of autonomous systems is fast approaching and recent momentum in the ag industry suggests unmanned implements on the horizon at the edge of a farmer’s field.  

During this session, panelists share their outlook and objectives for the integration of autonomous ag equipment and robotics in a practical, profitable way, including:

  • How autonomy is being beta-tested in the field today and the early returns
  • Target markets, adoption challenges and realistic opportunities
  • Forecasting the future of autonomous equipment and when it could be an essential part of a dealerships' business
  • And more…

Kevin Cobb

Agricultural Business Development

Autonomous Solutions Inc.
More than 20 years experience in agricultural company management.


Paul Bruns

Business Development Manager

Raven Autonomy


Zach James




A One-on-One with Dave Kanicki & Jim Walker

Available On-Demand: Wednesday, December 9 and Thursday, December 10

Retired AEI Executive Editor Dave Kanicki sits down with Jim Walker, a 40-year veteran of the ag and construction industry for an exclusive, candid one-on-one conversation.


Dave Kanicki


Jim Walker