Majorline OEM Panel

The majors are back for another sit-down to share their bird’s eye view of the ag equipment industry. Coming off the back of several positive years, these executives will dig into their current pain points, key concerns for 2024, areas of optimism and the state of their dealer networks.
   

Dealer Panel

Hear from executives from North America’s top farm equipment dealerships as they have a “state of the industry” discussion heading into 2024. You’ll hear their candid thoughts on how 2023 went, what they’re most concerned about for 2024 and what’s got them the most excited.  

 

Specialized Equipment Panel

Executives from 3 specialized ag equipment manufacturers will sit down to talk about the lessons they learned in 2023 and give their thoughts on the future of the ag equipment industry. They’ll dig into how farmers' equipment needs will change over the next 5 years, where they are focusing their dealer development and what they’re watching heading into 2024.  

Farmer Panel

We’ve gathered progressive farmers of various crops and farming practices to explain the how’s and why’s of their operations, equipment choices, ongoing challenges and changes they’ve made and intend to make. You’ll also hear about what they want from their manufacturers and dealer partners.

Supplier Panel

Executives from 2 suppliers to the ag equipment industry sit down to talk about the lessons they learned in 2023 and give their thoughts on the future of the ag equipment industry, including challenges surrounding supply chain and the backlog that has been created as a result. They will also address changing demand in the shipping industry, the most important trends in ag equipment technology, how OEMs' needs might change in the next 3 years and more.  

2024 Ag Equipment Industry Economic Outlook

What can the distributors of agricultural equipment expect for an economic climate in 2024 and beyond? Marc Johnson, ag equipment distribution industry expert and Principal from Pinion Global will share his insights at this year's Ag Equipment Intelligence Executive Briefing on just that.

He'll discuss the current climate for ag commodities and production, price expectations, supply chain for ag equipment, forecasts for 2024 equipment sales and more.

2023 Used Equipment Market Review and 2024 Projections

This presentation by Tractor Zoom's Director of Insights, Andy Campbell, will review the 2023 used equipment supply and values, alongside data-driven predictions for 2024.

Attendees can expect an in-depth analysis of past trends, market dynamics, and what that might mean for used ag equipment in 2024, empowering you with valuable foresight to navigate the evolving industry landscape.

State of Ag Equipment

A timely presentation from Kim Schmidt, Executive Editor of Ag Equipment Intelligence and Ben Thorpe, Associate Research Editor, dissecting the newest findings (November) of the 2024 Dealer Business Outlook & Trends — Farm Equipment Forecast. This is the only primary research, now in its 19th year, that projects unit sales directly at the machinery dealer level.

In this session Kim and Ben will discuss:

• How dealer sentiment progressed through the year and where we are vs. a year ago
• What dealers are thinking about 2024, including what type of equipment is expected to drive the most growth and what equipment pricing they are expecting
• How dealers are thinking about older equipment, parts and service
• How precision ag is serving as a driver of demand in the current state of the industry
• And more…

Ben Thorpe

Associate Editor

Ag Equipment Intelligence

A

EVENT