Scroll down to view all sessions or click the links below to go directly to an individual session.
| State of Ag Equipment | Dealer Panel | Major OEM Panel |
| Steel & Component Supply Trends Panel | Consolidation Panel | One-on-One with Dennis Slater |
STATE OF AG EQUIPMENT
Kim Schmidt & Ben Thorpe
Ag Equipment Intelligence
LIVE! Wednesday, December 8 • 1:00 p.m. CT
A timely presentation from Kim Schmidt, Executive Editor of Ag Equipment Intelligence and Ben Thorpe, Associate Research Editor, dissecting the newest findings (October) of the 2022 Dealer Business Outlook & Trends — Farm Equipment Forecast. This is the only primary research, now in its 17th year, that projects unit sales directly at the machinery dealer level.
In this session Kim and Ben will discuss:
- How dealer sentiment progressed through the year and where we are vs. a year ago
- What dealers are thinking about 2022, including what type of equipment is expected to drive the most growth and what equipment pricing they are expecting
- How dealers are thinking about older equipment, parts and service
- How precision ag is serving as a driver of demand in the current state of the industry
- And more…
Dealer Panel
Available On-Demand: Wednesday, December 8 and Thursday, December 9
Executives from privately owned farm equipment dealership groups of different colors will give a “state of the industry” look at their assessment of current business levels and their views for 2022. This panel will shed light on new and used machinery sales and inventories, equipment replacement cycles and the growing importance of aftermarket business and pre-orders. They will also share local farmers’ sentiments for year-end sales in 2021 and discuss distribution trends by the major line ag equipment manufacturers and consolidation of dealerships.
Additionally, our dealer panel will take a deeper dive on important topics like:
- How socio-economic conditions affected business levels in 2021 and its potential impact on optimism for 2022
- The uncertainly created by the ongoing trade dispute with China along with the influence the political climate in the U.S. will have on 2022
- Growing emphasis on precision farming and aftermarket sales and service
- And more…
Bob Mazer
President
Mazer Group
19 store New Holland dealer in Manitoba and Saskatchewan
Josh Waggener
CEO
Hutson Inc.
29-store John Deere Dealership in Kentucky, Indiana, Tennessee and Michigan
Pierce Randall
Corportate Sales Manager
Salem Farm Supply
2-store Case IH dealer in New York
Steel & Component Supply Trends Panel
Available On-Demand: Wednesday, December 8 and Thursday, December 9
Three suppliers share insights on the steel and component side of the ag equipment business and how they are responding to the current supply chain challenges the industry is facing.
- How component delays have impacted production and inventory levels
- Lessons learned on supply chain management and changing practices
- How steel prices have impacted their business and how/if those increases are being passed down to dealers and customers
- And more…
Todd Lassanske
General Manager
MacFarlane Mfg.
Manufacturing Division, Ag, Structural Steel & Transportation
Jan Faassen
Sales Director Ag Americas
Waltersheid Powertrain Group
Heather Bruce
President and CEO
Osmundson Mfg. Co.
Majorline OEM Panel
Available On-Demand: Wednesday, December 8 and Thursday, December 9
Executives from 4 of the 5 "majorline" ag equipment manufacturers sit down to talk about the lessons they learned in 2021 and give their thoughts on the future of the ag equipment industry, including how current supply chain issues will change the nature of the industry over the next 5 years.
They will also address the following topics:
- The main challenges impacting the ag equipment industry in the next 5 years
- Where they are focusing their dealer development
- The most important trends in ag equipment technology
- And more…
Todd Stucke
Senior Vice President of Sales & Marketing
Kubota North America
Kurt Coffey
Vice President
Case IH North America
Mark Lowery
Commercial Marketing Director for North America
New Holland Agriculture
Bill Hurley
Vice President of Distribution Americas
AGCO
Dealer Consolidation Update
LIVE! Thursday, December 9 • 1:00 p.m. CT
Executive Editor Kim Schmidt and George Russell, founding member of the Machinery Advisors Consortium, take a deep dive into dealer consolidation trends and provide an update on the Big Dealer List and changes that have happened since the 2021 report was issued.
They will also address the following topics:
- Analysis of the most significant acquisitions and mergers
- Brand strategies
- Private equity investment
- And more…
George Russell
Founding Member
Machinery Advisors Consortium
Kim Schmidt
Executive Editor
Ag Equipment Intelligence
-->A One-on-One with Dennis Slater
Available On-Demand: Wednesday, December 8 and Thursday, December 9
Associate Research Editor Ben Thorpe sits down with Dennis Slater, who will retire as AEM president at the end of the year, for a candid one-on-one conversation.
They will also address the following topics:
- How industry consolidation is impacting both manufacturers and dealers
- The most significant developments in ag equipment technology in the last decade, and where technology is headed
- How current global supply chain issues will change how manufacturers manage their suppliers
- And more…
Dennis Slater
Retired President
AEM
Ben Thorpe
Associate Research Editor
Ag Equipment Intelligence
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