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Rural Lifestyle Market Continues on Its Hot Streak

October 22, 2020 | Posted in Equipment & Equipment Sales
While some positive signs are emerging for large equipment sales in the production segment of the agricultural industry, sales of small equipment and other rural lifestyle products is where the real action is these days. In addition to the record-setting sales of compact tractors, other segments of this market are also booming.
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Deere Wins Spectrum Broadband Licenses in FCC Auction

October 15, 2020 | Posted in Technology
Rural broadband connectivity plays a major role in precision farming reliability. Without a strong wireless connection, growers have no incentive to explore adding precision agriculture to their farm. This can negatively impact new equipment sales as farmers have no use for the technology on new equipment.
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Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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Videos

Judge Sides with Dealers in North Dakota Dealer Protection Law Ruling

Judge Sides with Dealers in North Dakota Dealer Protection Law Ruling

In this week's program, we discuss the judges ruling on the North Dakota dealer protection law that had been challenged by manufacturers. In the Technology Corner, Jack Zemlicka discusses dealers hiring plans for the precision farming department. Also in this episode, we also look at the latest dealer survey from Stifel on third quarter sales and examine more results from the 2021 Dealer Business Outlook & Trends Report.
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