After 40 years, the John Deere dealership in Ashley, North Dakota has moved, but not far. About a mile down the road, over 250 people recently gathered to celebrate the grand opening of Green Iron Equipment's new $2 million facility.
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In this episode of On the Record, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing.