Based on a challenge by Deere & Co., the National Advertising Review Board has recommended that Mahindra modify its “#1 Selling Tractor” and “Over [2.1] million Mahindra tractors sold worldwide to date” claims, along with other statements.
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In this episode of On the Record, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing.