Every year, German farmers rate the awareness and brand strength of companies in the agricultural sector for 7 different areas as part of the DLG ImageBarometer.
Difficulties in supply chain, logistics and personnel recruitment have made it challenging for ag equipment manufacturers to meet high demand, not least at Kuhn where order intake through the first six months of the year was almost 50% up on the equivalent period in 2020.
Demand for equipment from farmers in the dairy and general livestock sectors in both North America and Europe have given Kuhn a boost as order intake exceeded 2019 levels through the first 9 months of this year.
Kuhn Group’s order intake was a bright spot in a period when the COVID-19 pandemic created production, distribution and sales challenges that caused a dip in revenues relative to 2019.
A strong order book at the beginning of the year was a welcome legacy for Kuhn’s commercial activities last year as 2019 ended with only a modest drop in net sales as a challenging North American market dimmed prospects for 2020 figures.
Kuhn fertilizer spreader manufacturing partner Rauch will open what the company believes is the ag industry’s most sophisticated fertilizer application testing facility early this year.
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In this episode of On the Record, we take a look at the most recent push for right to repair, this time at the federal level. In the Technology Corner, Mackane Vogel shows us some new tech he recently encountered from Solinftec.