Farmers have long been accused of being color blind and too brand loyal when it comes to their equipment purchases. Red equipment buyers would never think of trying green machinery, and those devoted to blue won’t consider orange.
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In this week’s episode, we look at Titan Machinery’s strong third quarter results for fiscal year 2022, and how the executive team views inventory turns heading into next year. In the Technology Corner, Michaela Paukner talks with Mani Iyer, CEO of Soletrac, about the electric tractor manufacturer’s distribution plans. Also in this episode: a look at how the UAW strike impacted margins and planter deliveries and dealers’ forecast for used equipment revenues in 2022.