AGCO’s approach to selling precision technology to growers — focusing on retrofit technology — will also be how it sells autonomy, according to an Oct. 26 article from Country Guide.
The owners of Europe’s market leading manufacturer of precision planters — and a major player in the U.S. — have agreed to sell the business to Deere & Co.
Dealers aren’t often called on to manufacture the equipment they sell, but in the Red River Valley region of North Dakota and Minnesota, Titan Machinery’s customers were in need of a 24-row, 22-inch planter.
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The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.