The farm tractor and machinery division of China’s largest heavy equipment manufacturer — Zoomlion — has set up shop in Mexico, employing a local business team to open primary and secondary distribution channels in Mexico and Latin America.
One of China’s newest agricultural tractor and machinery manufacturers has given notice that it intends to carve out a share of international markets at the expense of established manufacturers in Europe and North America.
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In this episode of On the Record we take a look at AGCO's recently introduced Transformational Assessment Process (TAP) for its North American production ag dealers. In the Technology Corner, Michaela Paukner examines how CNH Industrial and John Deere's tech stacks compare. Also in this episode, the latest earnings reports from Deere & Co. and Kubota.