But having just returned from last week’s first-ever Dealership Minds Summit in Kansas City, the imagery of the red zone — that spot on the field where opportunities are the greatest — seems appropriate.
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In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead.