The company promises “aggressive marketing strategies” and sales channel expansion in North America, while anticipating sales worth around $165 million annually within 5 years of launching the initiative.
Farm tractor makers, Kubota, Mahindra and TAFE, best known for their proficiency in producing tractors on the lower end of the horsepower range, are obviously not satisfied with their slice of the tractor and ag equipment market.
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In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead.