When customers see a dealer as a source of information, the perceived value of the dealer increases. Customers want a great price on equipment, but they also want the knowledge to support and stand behind that equipment.
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In this episode we look at the top factors growers say are impacting their decisions to purchase equipment in 2023. In the Technology Corner, Noah Newman takes a closer look at Precision Planting’s new sprayer technology ReClaim. Also in this episode, Kubota’s 9 month U.S. sales break $5 billion and a preview of Ag Equipment Intelligence’s latest research report “Autonomous Farm equipment: U.S. Farm Adoption & Outlook.”