Ag Equipment Intelligence editors participated in a video conference earlier this month with a dozen large farm operators from various regions in the U.S., from the Western Corn Belt to California. A main topic of the discussion was the rising price of farm equipment.
Despite increasing farm commodity prices, particularly grain and dairy, the major farm equipment makers — AGCO, CNH and John Deere — are forecasting flat to moderately rising sales of ag equipment in 2011 compared with last year.
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In this episode of On the Record, New Holland Agriculture President Carlo Lambro talks about the future of the company's North America network. In the Technology Corner, Noah Newman takes a look at the recently award-winning One Smart Spray system.