Sigourney Tractor & Implement signed documents today to complete the acquisition of Precision Equipment. This acquisition creates a new company, Sinclair Tractor, with 11 John Deere dealerships across southeast Iowa, serving customers in Iowa, Missouri and Illinois.
Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
When Kevin Bland was 14 years old, he was hired to mow the lawn of the local farm equipment dealership in Durant, Iowa. Nearly 30 years later, he's the location manager for the same dealership, now called Precision Equipment.
Michelle Becker is taking on new responsibilities as Precision Equipment continues on its growth path. The executive administrator is now project coordinator for the group and will oversee a variety of projects to assure they're accomplished on time, within budget and producing the expected results.
When discussions started about Elder Implement being the subject of Farm Equipment’s 2012 “Dealership Minds” project, the dealer group was comprised of five John Deere locations scattered throughout eastern Iowa.
Whether it's converting customers who traditionally buy equipment of other colors, or losing a customer who was previously loyal to John Deere green, it's a serious matter, according to Randy Amosson, CEO and general manager of Precision Equipment. In fact, the dealer calls it "Chasing the Rainbow."
As the Houghton, Iowa, location of Precision Equipment moves beyond its days as a single-store operation to one in a family of eight, customers will expect more from their neighborhood equipment dealership.
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In this episode of On The Record, we examine Deere’s Population of 20-Store Dealers On the Rise. In the Technology Corner, we take a look at Carbon Robotics Developing New “Thinning” Function for LaserWeeder. Also in this episode: AGCO & Kubota Sign Right to Repair MOUs, Deere Reports Rising Large Ag Price Realization - Lower Production Costs and Dealers’ Most Pressing Concerns.