Individual brand and manufacturer shares of Italian tractor sales remained stable in 2020, with New Holland’s dominant 20.4% slice of the cake slipping half a percentage point in a market down 3.4% overall on the 2019 figure.
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In this episode of On the Record, New Holland Agriculture President Carlo Lambro talks about the future of the company's North America network. In the Technology Corner, Noah Newman takes a look at the recently award-winning One Smart Spray system.