Articles by Jack Zemlicka

Dealers Take Conservative Precision Outlook

By Jack Zemlicka posted on June 19, 2020

The results of the eighth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — trend toward a conservative reality and a cautious outlook for the majority of respondents.

RTK Use Dips Slightly Among Strip-Tillers

By Jack Zemlicka posted on June 5, 2020

Strip-till farmers have typically been among the most progressive adopters of precision technology, embracing tools including variable-rate seeding, implement guidance and unmanned aerial vehicles.

Adjusting the Pace of Autonomy in Ag

By Jack Zemlicka posted on May 15, 2020

Momentum for autonomy in ag continues to accelerate with driverless systems being developed and demonstrated. However, over the past 6 months, companies have adapted the pace of progress to accommodate the unavoidable impact of COVID-19.

Planning for Precision Growth, Outside of Ag

By Jack Zemlicka posted on May 1, 2020

Although many precision farming specialists are in the thick of spring planting and logging long hours, the growing season can create a service void for precision teams prior to preparing for fall harvest. But even amidst the socioeconomic challenges confronting the ag industry, there are revenue opportunities dealers can pursue to bridge the seasonal gap for precision farming employees.

A Shared Solution to Rural Broadband

By Jack Zemlicka posted on April 17, 2020

Network sharing is a way for national wireless operators to reduce their network cost structure in rural America. The average cost of a new tower can cost upwards of $200,000 for a single company. Splitting the cost among 3 companies would allow operators to provide coverage in rural areas at a third of the cost.

Working Remote a Plus for Precision Specialists

By Jack Zemlicka posted on April 3, 2020

On the cusp of spring planting, dealerships are facing the dilemma of accepting the new reality of social distancing and self-quarantine, or taking advantage of the tools and talent they have to continue delivering high-quality service to farm customers.

Marketing the Value of Your Precision Business

By Jack Zemlicka posted on March 20, 2020

On the cusp of spring planting in many areas, farmers are preparing to put their precision farming systems to the test. And in many cases, planter clinics have been cancelled or postponed this year, making it all the more important that farmers have alternative opportunities to get answers.

‘Right to Repair’ Precision Perspective

By Jack Zemlicka posted on March 6, 2020

Diagnosing technology problems on ag equipment can be as much an art as it is a science. Compatibility and simplicity of systems can pose challenges, even for the most tech-savvy farmers. But for those willing and capable of troubleshooting precision problems, complemented by reliable dealer support, the ability to fix a technical issue can be a time and money-saving opportunity.

Precision Adoption Dip for No-Tillers

By Jack Zemlicka posted on February 21, 2020

By and large, no-till farmers forecast a conservative approach to adding new equipment to their operation in 2020, especially precision technologies. Results of the 12th annual No-Till Operational Benchmark Study show that farmers generally plan to scale back use of precision farming tools and services on their cropping operations in the coming year.

Designing AI Architecture with Rural Broadband

By Jack Zemlicka posted on February 7, 2020

Digital connectivity is taken for granted in many areas, but high-speed internet is still absent in many rural areas throughout the country.

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Deere Reports Rising Large Ag Price Realization, Lower Production Costs

In this episode of On The Record, we examine Deere’s Population of 20-Store Dealers On the Rise. In the Technology Corner, we take a look at Carbon Robotics Developing New “Thinning” Function for LaserWeeder. Also in this episode: AGCO & Kubota Sign Right to Repair MOUs, Deere Reports Rising Large Ag Price Realization - Lower Production Costs and Dealers’ Most Pressing Concerns.

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