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Jack Zemlicka

Jack Zemlicka was the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also served as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer.

jzemlicka@lessitermedia.com

Articles

ARTICLES

[Technology Corner] Assess Risk to Avoid Cyber Threats

By Jack Zemlicka posted on May 7, 2021 | Posted in Technology

While robotics and automation will be valuable tools for streamlining predictable farm tasks, automating creative troubleshooting and technical intuition — skills often associated with precision specialists — will be challenging.

[Technology Corner] Rosy Revenue Outlook for Precision

By Jack Zemlicka posted on April 10, 2021 | Posted in Technology

Precision specialists are no strangers to being called upon to consistently meet, and exceed performance expectations. The trait translated to dealerships eclipsing 2020 revenue expectations reported in last year’s Precision Farming Dealer benchmark study.

[Technology Corner] Mainstreaming Precision Performance, Expectations

By Jack Zemlicka posted on March 25, 2021

On the cusp of spring planting in many areas, dealerships are reminded of the measurable and intangible value that an experienced precision farming team brings to the field for customers. But the skillset possessed by a really good precision ag technology specialist is hard to find. They are in high demand and thus expensive, and they take extensive training to develop.

[Technology Corner] No-Tillers Pushing Precision Purchases

By Jack Zemlicka posted on March 12, 2021

The marriage between ag technology and no-till has typically been a stable one. While recent years have seen farmers be more judicious with their precision expenditures, demanding more return on investment, no-tillers have tended to maintain or increase their spending on ag technology products and services.

[Technology Corner] Considering Early Order Opportunities

By Jack Zemlicka posted on February 26, 2021

With ongoing shortages and delays in parts availability and shipping, precision and iron dealers are seeing opportunity to develop robust early order programs to roll out this summer.

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[Technology Corner] Forecasting the 3-Year Precision Picture

By Jack Zemlicka posted on September 25, 2020 | Posted in Technology

We recently shared some perspective in this segment on what the dealership of 2030 could look like, with a major emphasis on precision technologies like robotics and hyper-specialized services. But what are dealers forecasting as their best bets for growing precision revenue in the next 3 years?

Looking at the Dealer of 2030

By Jack Zemlicka posted on August 28, 2020

Forecasting how farm equipment dealerships will operate in 10 years allows for a combination of creative and critical outlook. With ongoing generational transition on many U.S. farms, relationships between customer and dealers are evolving.

Shifting to Precision Specialization vs. Generalization

By Jack Zemlicka posted on August 14, 2020

Precision farming specialists are often called upon to be versatile, adaptable problem-solvers. But as the next generation of decision-maker moves into farm management roles, dealerships are also transitioning how they meet the evolving expectations of customers.

Selling Strategic Planning as a Service

By Jack Zemlicka posted on July 24, 2020

Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?

Crunching the Tech ROI of Equipment Leasing

By Jack Zemlicka posted on July 10, 2020

As farm equipment continues to become more automated, tracking up- and downtime to the hour — especially with leased machinery — can have a significant economic impact. For ag input retailers that offer custom application services and lease fleets of sprayers, spreaders and floaters, the ability to monitor machine hours, fuel costs and labor time allows for an accurate analysis of return on investment.

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