Equipment & Equipment Sales

When Naming Equipment, Better Check Twice

Is it any wonder that ag machinery manufacturers increasingly use numbers to identify their products rather than names where there are pitfalls waiting to catch the unwary? Naming global or even regionally distributed products is especially fraught with danger if the word needs to be pronounceable in different languages and not mean something inappropriate, foolish or downright rude in another tongue.
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‘Weather Trumps Trade:’ Analyst Sees Shift in U.S. Ag with Rising Corn Prices

A rapid, meaningful shift is occurring in U.S. ag as extreme weather overshadows the Trade War. Corn has rallied sharply breaking out of a 5 year range as persistent wetness has raised supply concerns. Prices seem poised to move higher; this helps farm economics which should drive equipment demand (equipment buys reduce farmer tax liability, replacement demand is already present).
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Ag Equipment Intelligence

Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.
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