Ag Equipment Worldwide

Massey Ferguson Changes Marketing Tack in Europe

Farmers and custom operators will find a much smaller Massey Ferguson presence at Europe’s major agricultural equipment shows in the future as the AGCO unit puts greater investment into its own events. The change of tack is being led by Francesco Quaranta, vice president of Sales, Marketing & Product Management for Massey Ferguson in the Europe & Middle East region.
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Horsch Invests $26 Million in R&D

Tillage and seeding equipment manufacturer Horsch is laying foundations for further growth by investing €23 million (equivalent to $26 million) in expanded R&D, production and logistics facilities at its headquarters factory in southeast Germany.
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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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