Deere Invests in Rural Connectivity in Brazil

John Deere used Agrishow, one of the largest farm shows in Brazil, to launch the Rural Connectivity Program. The initiative’s aim is to improve internet connectivity in Brazil to enable Brazilian farmers to better use Deere equipment. The effort is also expected to improve the company’s distribution activities. It will start with installations of transmission towers in partnership with a local company called Tropico.

“Rural Connectivity represents the…