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Analyst Forecasts 4-5% Growth in 2024 Large Ag Equipment Market

In a presentation during Ag Equipment Intelligence’s 2024 Executive Briefing on Dec. 7, 2023, Marc Johnson, principal at ag consulting and accounting firm Pinion, forecast 4-5% overall growth in the large ag equipment market for 2024. Combined with a lower growth forecast for the small ag equipment market, Johnson forecasts the overall ag equipment market to grow 1% year-over-year in 2024.

Johnson considered the growth forecasts, effective as of Sept. 30, to be overall positive…

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