Analyst Forecasts Optimistic ‘Shallow Trough’ For Next Ag Equipment Cycle

This year has been a strong year for the ag equipment market according to Chris Johnson, senior research analyst with Cleveland Research. Speaking during the 2023 Dealership Minds Summit, Johnson said that while he’s forecasting a slowdown, he does not think the industry will hit a slowdown like it saw in 2014-19. 

Equipment Cycle

The current U.S. row-crop tractor cycle (beginning in 2013) has seen the deepest trough since 1984. This comes as the result…

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Each monthly issue of Ag Equipment Intelligence is like getting one-on-one personal advice from the world's most trusted ag equipment industry experts. Advice that hasn't been watered down or distorted by outside influence, providing the latest and most insightful farm equipment analysis. AEI explores where the ag equipment industry is going — not just where it's been. No filler. No bias. No conflict of interest. You can access the PDF issue archive by clicking here.

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