AGCO’s Precision Revenue Goals Will Require More Dealers & SaaS Models

AGCO’s current network of 650 dealers won’t be enough to reach its $1 billion precision revenue goal for 2025, according to a May 22 note from J.P. Morgan analysts. The note, based on a fireside chat analysts had with AGCO executives, said AGCO would likely need 1,000 dealers and was currently focusing on developing its European network.

Additionally, analysts pointed out that the majority of AGCO’s precision ag specialist dealers earn 85% of their business…

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