(PRWEB) With plans in place to expand existing industry partnerships, add new personnel and augment its customer support system, Case IH is renewing its commitment to its precision farming business and Advanced Farming Systems (AFS).

“We are proud of our current AFS precision farming offering, with the industry’s most accurate autoguidance systems, easy-to-use machine control interfaces and accurate variable rate delivery systems,” says Trevor Mecham, Case IH AFS Marketing Manager. “And Case IH continues to expand its AFS commitment, increasing our precision farming staff and making long-term plans to evolve our current customer service model.”

The recently announced creation of a new business unit dedicated solely to precision agriculture aids that expansion: “The new Precision Agriculture business is further proof of our dedication to providing Case IH customers with cutting-edge precision solutions — and our intention to remain at the forefront of this technology,” Mecham adds.

Mecham also points to the company’s expanded strategic alliance with Trimble, a recognized leader in GPS and precision guidance technology. “This partnership will mean more joint development of innovative precision applications and services designed specifically for Case IH equipment. It will speed product development and increase our ability to have more integrated AFS product options that are factory complete to our Case IH dealers and customers,” he explains. “It will also enhance our offering for our customers who run multiple makes of equipment.”

In addition, Case IH is renewing its commitment to provide the kind of support our precision farming customers have told us they need.

“Our vision is to build a dedicated 24/7 support system that’s available 365 days a year,” he added.